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FUEL with ERIC SVEDBERG

Most shop owners are burned out. I bring clarity so they fall back in love with their business.

Sell More Testing with Confidence

 

Unlock $60,000 in Hidden Testing Revenue: Sell with Confidence (No Pushy Tactics!)

 Inside, you’ll discover:
  • Steal My 3-Step Framework That increased a Struggling Shop's Testing Sales 300%
  • The #1 mistake that causes shops to lose thousands in missed testing revenue
  • A simple framework to boost sales starting today
Get the Guide

Build a life you never want to retire from...

Built the youngest Amoco dealership at 22, then grew seven figure businesses in automotive repair and real estate. That journey became FUEL, a simple, practical system that helps shop owners sharpen sales, tighten systems, lead with confidence, and build a company that supports a great life.

I’m Eric Svedberg. I coach business and service based business owners to scale with clarity and momentum. Together we’ll set bold goals, remove bottlenecks, grow profit, and strengthen your team. Ready to see what your next level looks like? Let’s explore it together.

Read my story

Resources for every stage of the journey

DIY guides


Learn actionable skills you can easily use to improve your daily life.

 

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1-on-1 coaching


Most shop owners are burned out. I bring clarity so they fall back in love with their business.

Schedule a 1:1 call
Amateur to Pro
Get your free guide

The 7 Shifts That Separate Amateurs from Professionals.

 

Download

Sell More Testing with Confidence

 

Unlock $60,000 in Hidden Testing Revenue: Sell with Confidence (No Pushy Tactics!)

 Inside, you’ll discover:
  • Steal My 3-Step Framework That increased a Struggling Shop's Testing Sales 300%
  • The #1 mistake that causes shops to lose thousands in missed testing revenue
  • A simple framework to boost sales starting today
Get the Guide

Podcast Interviews

The latest from my blog 

Belief Blockers

Oct 07, 2025

Living the Dream

Oct 14, 2025

Start Before You Are Ready

Oct 20, 2025

What are you pretending not to know?

Sep 29, 2025

News and Magazine Articles

Six Essentials for Managing On the Go

Utilize technology to effectively track operations away from the shop

Travis Bean - Ratchet+Wrench -  September 1, 2016

Cornering the Market

Shop owner Eric Svedberg has twice encountered crossroads, and leaned on marketing to get to safer ground. Here's how he built his shop's successful brand.

Kelly Beaton - Ratchet+Wrench -  February 1, 2017

Determining Your Labor Rate

Two shop owners discuss how they found their ideal labor rate—without cutting costs.

Abby Paterson -  Ratchet+Wrench -  October 25, 2019

Increase Your Labor Sales

These are the first places you should look to bump up labor sales

Abby Paterson - Ratchet+Wrench - January 31, 2021

Your Best Tool for Taking a Step Back

Creating a one-page framework for your shop.

Anna Zeck - Auto Service Leader - Issue 17 - 2025